Job Description

Walterboro Ford is a growing, family-owned dealership serving the South Carolina Lowcountry for over 100 years. We are building a high-performance team focused on transparency, customer experience, and long-term growth. We are looking for an experienced General Sales Manager (GSM) who can lead from the front, develop people, and drive consistent growth across new, used, and F&I operations. This is a rare opportunity to join a dealership that is actively scaling operations and building a strong community-driven brand built around our promise: “The price you see is the price you pay.” If you are a leader of people, processes, and profitability, we want to talk to you. What You'll Do * Lead the sales team to achieve monthly volume and gross targets * Oversee New Car, Used Car, and F&I departments * Drive used car inventory strategy and acquisition * Manage desking, deal structure, and profit performance * Build strong accountability and training culture * Work closely with marketing and BDC to drive traffic * Ensure exceptional customer experience and CSI performance What We're Looking For * Minimum 3–5 years dealership leadership experience * Proven ability to grow volume and profitability * Strong used car inventory and appraisal skills * Experience with desking deals and managing F&I performance * Ability to recruit, train, and retain top talent * High integrity and strong leadership presence What We Offer * Competitive compensation with strong bonus structure * Opportunity to lead a growing dealership * Strong ownership support and investment in growth * Long-term career advancement opportunities If you are ready to lead a high-performing dealership team, apply today. The General Sales Manager (GSM) is responsible for overseeing all sales operations including new vehicle sales, used vehicle sales, F&I performance, and sales team development. This role focuses on driving profitability, building a strong sales culture, and creating an exceptional customer experience while maintaining accountability across the sales department. Core Responsibilities Sales Leadership * Lead and manage New Car Manager, Used Car Manager, and Sales Managers * Set and monitor monthly sales and gross profit goals * Conduct daily sales meetings and performance reviews * Ensure strong showroom and phone sales processes * Maintain high customer satisfaction and review scores Used Vehicle Operations * Oversee used vehicle inventory strategy * Maintain proper inventory levels, turn rate, and aging management * Ensure competitive pricing and merchandising * Lead appraisal strategy and trade acquisition Profitability & Deal Structure * Oversee deal structuring and desking * Monitor front-end and back-end gross performance * Ensure deals meet dealership profitability standards * Work closely with F&I to maximize penetration and product sales Staff Development * Recruit, train, and mentor sales staff * Create a culture of accountability and professionalism * Provide ongoing sales training and coaching * Improve employee retention and morale Marketing & Traffic Development * Work with marketing and BDC to drive showroom traffic * Monitor lead conversion and appointment show rates * Assist in promotional campaigns and community engagement

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