Rockstar is recruiting for a client that is a dynamic and innovative company focused on delivering exceptional marketing solutions. They are committed to excellence and are seeking talented individuals to join their team.
The Marketing Coordinator is responsible for the accurate tracking, auditing, and analysis of marketing event data, including seminars, lead funnels, and campaigns. This role ensures timely data entry, ROI calculation, and clear event documentation while supporting the team in advance planning and execution.
The ideal candidate is highly organized, detail-oriented, and capable of managing multiple systems and deadlines efficiently.
Key Responsibilities
1. ROI Tracking & Data Integrity
- Audit all seminar, event, and lead funnel data to ensure completeness and accuracy.
- Enter historical and current data into the ROI tracker and calculate metrics such as total leads, appointments set/kept, and conversion rates.
- Maintain accurate and up-to-date ROI tracking for all marketing initiatives.
2. Data Entry & System Updates
- Ensure all marketing-related data (attendance, appointments, campaign results) is entered into the system by the next business day.
- Update CRM and marketing platforms (e.g., Snappy Kraken, Go High Level, Clients for Life) promptly following lead activity or status changes.
- Uphold a high standard of data accuracy with minimal discrepancies upon review.
3. Appointment Tracking & Verification
- Log and verify appointment outcomes (set, kept, results) on a daily basis.
- Collaborate with relevant teams to ensure all data is reflected correctly and consistently.
4. Event Planning Support
- Assist in the planning and coordination of all seminars and events at least 90 days in advance.
- Manage timelines related to venue booking, target audience identification, invitation distribution, and promotional activities.
- Monitor planning progress and report on milestone achievements.
5. Documentation & Internal Communication
- Create and distribute clear, written event outlines including goals, schedules, and team responsibilities.
- Ensure event documentation is completed at least two weeks prior to the scheduled event and approved by supervisors.
- Facilitate communication among cross-functional teams to align on event objectives and execution.
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